BrandYourself is expanding its efforts to take on the big names in the online reputation market (particularly Reputation.com) with the launch of a new version of its service.
The company started out as a fairly simple self-service tool for trying to improve your presence online, for example by creating a website and other content to push down undesirable results when someone Googles your name. (It has become increasingly focused on Google results over time.) The basic service is free, but BrandYourself charges $10 a month for additional features and usage.
With BrandYourself’s freemium, self-service product, it seemed to be serving a difference audience than Reputation.com, but now the newer startup is challenging its more-established competitor in a direct way. With a recently-launched concierge service, users aren’t just presented with a list of to-do items for improving their Google results — they can also pay BrandYourself team members to work with them on a strategy and actually do the work for them. So if, say, you don’t have the time create and maintain your own personal website, BrandYourself create and maintain one for you. And co-founder and CEO Patrick Ambron said that where Reputation.com can cost thousands of dollars per month, BrandYourself’s concierge services can cost as little as $200 or $300.