BrandYourself is expanding its efforts to take on the big names in the online reputation market (particularly Reputation.com) with the launch of a new version of its service.

The company started out as a fairly simple self-service tool for trying to improve your presence online, for example by creating a website and other content to push down undesirable results when someone Googles your name. (It has become increasingly focused on Google results over time.) The basic service is free, but BrandYourself charges $10 a month for additional features and usage.

With BrandYourself’s freemium, self-service product, it seemed to be serving a difference audience than Reputation.com, but now the newer startup is challenging its more-established competitor in a direct way. With a recently-launched concierge service, users aren’t just presented with a list of to-do items for improving their Google results — they can also pay BrandYourself team members to work with them on a strategy and actually do the work for them. So if, say, you don’t have the time create and maintain your own personal website, BrandYourself create and maintain one for you. And co-founder and CEO Patrick Ambron said that where Reputation.com can cost thousands of dollars per month, BrandYourself’s concierge services can cost as little as $200 or $300.

It’s still practically a newborn but Indian mobile messaging app Hike is already channelling almost a billion messages a month between its five million registered users. Those numbers sound insignificant when you stack them up against the big beasts of the messaging space – WhatsApp claims 200 million+ monthly active users, and some 600 billion in and outbound messages – but Hike’s growth is  impressive when you consider it’s only just over four months old. WhatsApp, of course, has been around for almost four years.

Mobile messaging is hot property right now, with tech giants like Facebook and most recently Google bent on owning the messaging space. The reason for all this interest in cross-platform chit-chat is that mobile messaging looks poised to steal social networking’s crown jewels: aka the cool factor, and thus the user engagement (Hike incorporates social status updates and emoji-based moods into its messaging app, to hang on the social chain). But the idea that there can be one ultimate mobile messaging winner — or one player as dominant as Facebook in the full-fat social networking space — seems unlikely. And that’s what Hike is banking on to disrupt WhatsApp and keep Facebook Messenger and its ilk from crashing its just-getting-started party.

There’s no doubt that local market realities intercede much more on mobile than on the traditional social networking playground of the desktop, especially in emerging markets where device, network and carrier variations influence how people communicate based on how they can afford to communicate. Those complexities provide an opportunity for local app makers to triumph over goliath outsiders if they build fixes for the local market, argues Hike.

Zynga has apparently told the makers of the dating website CupidWithFriends that they need to change the site’s name, because it allegedly infringes on Zynga’s trademarks.

CupidWithFriends was built by the startup Apartment 7 (which also released the dating apps Flock and Wednesday Night). The site launched a couple of months ago, allowing users to build and edit dating profiles for their friends.

Apartment 7 co-founder Jared Tame just forwarded me a copy of the letter from Zynga’s lawyers. I’ve pasted the full letter at the end of this post, but the gist is that users are likely to think that CupidWithFriends is associated in some way with Zynga (which acquired the developer of the With Friends mobile gaming franchise, a franchise that recently expanded with the launch of Running With Friends). So the social gaming company is demanding that CupidWithFriends change its name by May 24.

One of the more interesting projects to emerge from Evernote’s 2013 Devcup hackathon is called Postach.io, a new blogging platform that turns your Evernote notebook into a content management system. Input Logic, the Vancouver-based company behind the now just four-week-old service, has already caught the attention of local investors, as well as Evernote, who met with the team to discuss possible monetization ideas.

Input Logic was founded two years ago by UI designer Shawn Adrian and programmer Gavin Vickery, with the intention of becoming a software development firm. The company bootstrapped its first app, proposal writing aid QuoteRobot, and has sustained itself with contract work over the past couple of years. The five-person team (three full-time) has worked for clients, including Nest, Michael Kors, ski resort Mt. Washington, and others, doing everything from coding to design.

This year, the company stopped doing client work to focus on Postach.io instead.

Leap Motion was showing off its still unreleased gesture motion controller for computers at Google I/O 2013. The demo unit allowed you to use the controller to navigate Google Earth, and the functionality felt ready for prime time to me, as this was the first time I’d ever used the Leap Motion. The controls seemed intuitive, and within a few minutes I was flying around the globe pretty handily, though I did have some trouble finding San Francisco.

I asked about Leap Motion’s recent announcement that it would delay launch in order to further beta test Leap, and as you can see in the video the company is keen to note that the hardware is solid, but there’s a need for more testing around the consumer experience. Leap seems very confident they can deliver by their new anticipated ship date of late July, however.

The tech is impressive regardless of whether it hits a little later than anticipated, but it’ll be interesting to see if the extended beta has an effect on how it’s eventually received by consumers.

Austin, I wish I knew how to quit you. It’s only been a few months since TC ventured down south to check out SXSW, but it wasn’t enough. We’re returning on May 30 with the legendary TC Meetup + Pitch-off, and tickets are selling out fast so pay attention and get ‘er done.

The TechCrunch Meetup + Pitch-Off is an event wherein tech fanboys, entrepreneurs, readers, and even a few chicks can join us for some booze, conversation, and a generally merry time. Plus, entrepreneurs looking to show off their stuff can apply to be in the 60-second pitch-off competition. The startups will have one minute to wow a panel of judges, including TC staffers and local VCs, using only their words. No demos. No PowerPoint presentations. Just pure entrepreneurial energy.

The Austin Meetup + Pitch-Off will be held atThe Stage On Sixth promptly at 6pm on May 30, and will come to a close around 10pm. We’ll have plenty of booze, live entertainment in the form of that 60-second pitch-off contest and there will even be some prizes and a fireside chat with a local Austin luminary, Bijoy Goswami.

Bloglovin, a site where readers can follow blogs about fashion and other lifestyle topics, is getting what CEO and co-founder Mattias Swenson said is its first major redesign.

Until now, Swenson said Bloglovin has been adding new features in a more incremental way. This time it’s getting a new look and new social capabilities that the Bloglovin team hopes will please both the hardcore users and more casual visitors.

Bloglovin raised a Series A from New York City-based incubator betaworks and others last summer, and at the time, Swenson emphasized the devotion of the Bloglovin community. For example, he said that the average Bloglovin user follows 37 blogs. He told me yesterday, however, that the team has become aware of a more casual audience, one that doesn’t follow any particular blog or author, but instead is looking for the latest content on topics that interest them.